If most of your audience is thinking about-or buying-your product in the morning, then it makes the most sense to post then, and vice versa. Is it better to post on Instagram at night or in the morning? The caveat is that Later’s research studied posts from brands with wildly different audiences who would have been active and more engaged at different points throughout the day. Later’s studied revealed these to be the best posting times each day (ET) But if you’re targeting professionals or B2B brands with business Instagram accounts, you might have better luck posting at lunchtime or during the working day to catch their attention while their mind’s on the job. gives you a good chance of popping up on users’ Instagram feeds when they first open the app. Generally, this will mean early mornings when people are just waking up and reaching for their mobiles, lunch breaks, and evenings when people are scrolling through their phones after work. The best posting times and the best day of the week is when your audience is most likely to be online. What is the best time each day to post on Instagram? Saturday posts fall flat, because no one’s thinking about business on their day off. But if you’re selling stationery subscriptions to enterprise companies, you might find your 6 a.m. If you’re a juice brand using Instagram marketing to promote your new breakfast smoothie, catching consumers when they wake up is a good tactic. on the weekend, it’s important to consider your audience and your content intent. and 11 p.m.īefore you go ahead and schedule all your content to go out at 6 a.m. The best days to post on Instagram are Saturday and SundayĪccording to Later, the worst time to post is on Wednesdays between 10 a.m.on a Sunday have the highest engagement levels local time is the best time to post on Instagram When is the best time to post on Instagram? A cheatsheet Posting when your audience isn’t online means a large percentage of them may never see your posts. Why does it matter? Because Instagram’s algorithm is constantly changing and now pushes engagement-heavy posts to the top of the feed. If you’re not getting the engagement levels you want on social media (or, even worse, you’re greeted by crickets) you might be posting at the wrong time. Later’s analysis of 35 million global Instagram posts has boiled this information down to a very specific timeframe, but the truth is that it really depends on your industry, Instagram audience, timezone, and content. The best time to post on Instagram is early in the morning on a Saturday or Sunday.
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